So...what's it all about?
Just think of Fast Fashion as high speed and volume, cheap, disposable garments that move quickly from the catwalk and turns them into garments in high street stores at breakneck speed. The fast fashion industry supports the ‘Millennial mindset’ of wanting things now and keeping up with the Jones’. Did you know that Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus.
Slow fashion, on the other hand, is the intersection of ethical, eco, and lasting fashion. It is an “awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.” – Good on You.
Purchasing ‘quality’ over ‘quantity’ means we are slowing down the clothing consumption rate and are buying garments of better quality, less often. Slow fashion = guilt-free fashion!
Do you ever look at your wardrobe and have a closet full of items but feel like you have nothing to wear? If you have too much clothing, especially too much cheaply made clothing that was in fashion for one season (kinda like a one-hit-wonder!) that isn’t truly your style, the individual items don’t mean as much.
Next time you make a purchase, but for longevity and not a trend and think about where it came from and who made it.
To find out more about the environmental impacts of fast fashion, sign up to our newsletter to find out about our Cold Hard Facts blog post.