Why Ethica?

We have carefully crafted elegant, eco-friendly, ethical activewear for people like you who care about fashion and our future generations. You can happily wear our stunning pieces with peace of mind, knowing that our exclusive fabrics have been carefully chosen to have minimal impact on our natural resources.

Simply by wearing our creations, you will live by the ideals within our name, Ethica. Endless hours have been invested in researching environmentally conscious fabric suppliers who align themselves with our ethical values and sustainable vision. Our commitment to support local communities means that your garments are designed and made in Adelaide, Australia.

At Ethica, we have faith knowing that our generation (yes, that includes you!) has been the most active when it comes to minimising the environmental impact on our world. We need your help to raise awareness in others around the world so that the slow fashion industry continues to grow and evolve.

You will feel closer to nature when wrapping yourself in our unbelievably soft and breathable garments and experience the comforting feeling of being hugged by this gentle fabric. 

You can wear our fashionable, contemporary and functional apparel straight from your gym to coffee dates with your friends - without looking like you're still wearing your workout clothes! Each garment has been purposefully designed to empower you to dress sustainably, whilst looking elegant and feeling luxurious at the same time.

Being part of our Ethica tribe means that you’re wearing garments that have been designed and made in Australia using sustainable, recycled and biodegradable fabric. In addition, 10% of your purchase proceeds are going towards a great cause. Simply by wearing our garments, you’re helping our awesome partners, Friends of the Earth, on their mission to eliminate waste and pollution through a circular economy. This stuff really excites us!

We look forward to hearing your positive feedback and helping you with your shopping experience.

Team Ethica x


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