What does it all mean?
Just think of Fast Fashion as high speed and volume, cheap, disposable garments that move quickly from the catwalk and turns them into garments in high street stores at breakneck speed. The fast fashion industry supports the ‘Millennial mindset’ of wanting things now and keeping up with the Jones’. Did you know that Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus.
We have carefully crafted elegant, eco-friendly, ethical activewear for people like you who care about fashion and our future. You can happily wear our stunning pieces with peace of mind, knowing that our exclusive fabrics have been carefully chosen to have minimal impact on our natural resources.